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Allow emergency messages related to disasters (evacuations for hurricanes, tsunamis, all the way to weather alerts) to appear on a browser or mobile phone similar to the Emergency Broadcast System for US Television.
Many natural disasters give adequate forewarning. Two such examples are hurricanes and tsunamis. Recently, after the Chilean earthquake, there was a tsunami warning for the US State of Hawaii giving people an 8 hour evacuation window. Google decided to run a home page promotion on Google.com specific to Hawaii IP addresses to of the incoming tsunami. In addition, all TV stations in Hawaii alerted their viewers of the impending tsunami.
This Internet is slowly replacing TVs and other entertainment devices. It is key to get messages related to evacuations and alerts in front of users. The browser and mobile devices are great avenues to preform this task.